top of page
Mountain view with food

Short Term Rental Management

We are technology-driven and hospitality organization specializing in exceptional short-term rental experiences. 

FIREFLY VACATIONS

What We Do

We help homeowners maximize their returns through

  • Customized and ALWAYS improving marketing

  • Protecting your investment

  • 100% reimbursed and replacement for any damaged property

  • Monthly payments

Fireflyvacation-grouppicture.jpg

Shanna Thompson-Ecton

Co-Founder

Shanna Thompson graduated from the University of the South in Sewanee, Tennessee. Her career began in sales and sales leadership and continues today. She has spent the last 21 years working for a large telecommunications company and is currently an Associate Director of Large Enterprise Sales. Throughout her career, she has specialized in improving under performing modules within both consumer and business sales groups. She has spent the last three years managing a portfolio of large enterprise clients worth more than $50 million in revenue.  

She is not only focused on her corporate career, but is also setting the strategic direction for Firefly Vacations.  Having always been interested in real estate investing, she has studied the middle TN and surrounding markets for years. Recently, she and Cheryl created a rental space on their own property and bought and sold a second property. They created Firefly Vacations after realizing a huge gap in owner satisfaction and annual revenue for property owners being mismanaged, and joined a short-term rental mastermind group and with a large network of successful short-term rental owners, managers, and cohosts.

Fun fact about Shanna: one of her hobbies is animal training and she has successfully started 4 of her own horses under saddle. 

fireflyvacations-stewebpic1.jpg

About Us

Cheryl Thompson-Ecton

Co-Founder

Cheryl holds a degree in journalism and marketing, allowing her to acheive her ultimate dream of moving to Nashville to work in the music industry. 

She worked for DreamWorks Records and Great American Country, where she earned the coveted title of television producer. Working in the industry for 15 years, she gained credibility working with many country music artists along the way. Excelling not only in production, but also in managing the high expectations of country music artists and television hosts.

Cheryl is now the Co-founder and Chief Operations Officer at Firefly Vacations, where her attention to detail and production experience lend itself well to creating a stellar guest and owner experience. She understands how to meet the demands of a real estate investor expecting high returns, while simultaneously creating a fabulous experience for vacationing guests.

Fun fact about Cheryl: She went after and scored an interview with Wynonna Judd for a college class, even when her professor thought it was impossible.

fireflyvacations-ctewebpic1.jpg

Why We're Different

  • Just throwing it up on Airbnb

  • You are 1 of 1000 rentals. No personal touch

  • Lackluster marketing

WRONG WAY

  • New-age marketing and Dynamic Pricing

  • Proactive and consistent Cleaning Standards

  • 1st page of Airbnb and VRBO

RIGHT WAY

AirBnb Calculator

5a82f65737b32d0700d4f91fd78752e7_1200.jpeg

How much income can your property bring in?

Lakeside House

Contact Us Today To Get
Started With A Free Property Appraisal.

READY TO LEARN MORE?

b9ca92dc04060b050f684ad9450508de_1200_80.webp
Wooden Hotel

Who we serve

We serve Vacation Homeowners looking to optimize their revenue and management experience.

Smoky Mountains

Florida Panhandle

bottom of page